What Makes Estee Lauder Beautiful Products Unique?
Fragrance consumers are increasingly driven by emotional connections. The Covid-19 pandemic has highlighted the link between our olfactory senses and overall wellbeing, prompting fragrance brands to emphasize the importance of feeling good alongside smelling good. New perfume launches, including those from Charlotte Tilbury and Bella Hadid’s Orebella, are now promoting emotional advantages. What Makes Estee Lauder Beautiful Products Unique? Estée Lauder, which owns notable fragrance lines such as Le Labo and Editions de Parfums Frédéric Malle, aims to lead in the emerging sector of functional fragrances. The company is conducting proprietary research to explore the relationship between scent, memory, and emotion. Recently, the beauty giant announced a collaboration with the Dresden University of Technology to delve deeper into the interplay between scent and emotional memory. This research initiative is spearheaded by Dr. Thomas Hummel, who has dedicated three ...